Love Albert Road event organiser Ian Parmiter with eight-month-old Alana Hayes holding a stick of Albert Road Rock PICTURE: MICHAEL SCADDAN (075041-0037)
Hundreds of families descended on Southsea to celebrate their independent shops.
Love Albert Road was promoting the shopping area in Southsea.
But the focus of the day was children rather than shopping.
There was music and a range of festive treats as well as an alternative Santa – with youngsters encouraged to give presents to him for the big man to pass on to needy charities.
Ian Parmiter, who organised yesterday's event, was thrilled with the way it went.
He said: 'Everyone has been getting the spirit of things and having lots of fun.
'The whole idea is to promote the road – there's a lot going on here.'
There was live music from the Salvation Army band and an African women's choir.
Mr Parmiter added: 'It's been just what we wanted. This hasn't been so much about shopping as it is about the children.'
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